Yesterday, I was playing my home phone messages and got one of those annoying recorded advertising calls. I was about to delete it, but the message caught my attention. It was a call about air duct cleaning and it sounded official.
Here’s what it said…
“Dirty air ducts can irritate asthma, allergies and the common colds. Also, increases your homes energy bill. As a courtesy to everyone living in the northern Virginia area, we will clean your air ducts for a small contribution of $49.95. By doing so, you reduce the risk of fire hazard in your homes and save hundreds on your energy bill while keeping your family safe. Press 1 to take advantage of this opportunity and speak to a local representative. Or press 2 to be placed on our do not call list.
I manage the marketing for our company. So at first, I said WOW… this is a great way to reach hundreds of potential customers. But as I listened to the message, I became angry of the deception within the message. A contribution of $49.95 to clean your air system…. REALLY?
Deceptive, deception, despicable.
- First of all, what does a contribution mean. This is not a public service being performed, but the tone and implication of a contribution is leading you to believe it is. Reminds me of the days that all the telecom companies would call to get you to switch to their service by insinuating that they were your local company doing a courtesy call.
- Second, $49.95, as I’ve blogged about before… there is no way that any company can come in and clean your entire air duct system for $49.95. This is a trick to get you to call and to get a technician in your home. They do minimal service and then present you with a quote 10-20 times higher to clean your entire air system. Ugh! And then the rest of us “Good Guys” get a bad industry rep.
- Finally, “reduce the risk of fire hazard”. You’d have to have some pretty dirty air ducts with flammable material to cause a fire in your air system. Did they confuse it with a dirty dryer vent maybe. They didn’t say. But this is what is called a scare tactic. You hear benefits to interest you, but then you get a message that says you’re in danger to get you to act more quickly. More deception.
Hard to believe that a 30 second message can be so deceptive, but it is. So, if you get this message on your home phone… hang up. Let these “bad guys” know they’re not fooling you or anyone else.
Read more about air duct cleaning scams